Raft Motors Limited

Raft Motors Limited was originally incorporated on October 16, 2019, with its registered office in Mumbai, Maharashtra. A) Raft Motors is part of the Cosmic Birla Group, based in Kolkata. The company operates in India's fast-growing electric vehicle (EV) segment, focusing on design, development, manufacturing, and distribution of electric two-wheelers. Raft Motors has emerged as an innovative and sustainable mobility solutions provider, contributing to India's transition toward a carbon-neutral future. B) Business Overview Raft Motors specializes in high-speed and low-speed electric two-wheelers, catering to both urban commuters and last-mile delivery applications. Its products are designed for efficiency, affordability, and eco-friendliness, appealing to both individual consumers (B2C) and institutional clients (B2B). i) B2B (Corporate Partnerships) Collaborates with last-mile delivery companies like Zomato, Swiggy, Amazon, Blue Dart, and Flipkart. Supplies vehicles equipped with IoT tracking devices for fleet management. Long-term contracts ensure stable and recurring revenue streams. Provides after-sales service commitments for deployed fleets. ii) B2C (Retail & Dealership Model) Exclusive showrooms and experience centers in Kolkata (West Bengal) and Satna (Madhya Pradesh). Plans to open new centers in Mumbai and other key cities. Currently has 9 active dealers across multiple states, with plans to expand to 100+ dealers pan-India. iii) Brand Endorsement Sourav Ganguly, former Indian Cricket Team Captain and BCCI President, serves as Brand Ambassador, enhancing visibility and consumer trust. iv) After-Sales Service Service network includes dealership-based servicing, experience centers, and roadside assistance programs. Ensures seamless post-purchase experience and customer satisfaction. C) Manufacturing Facilities The company currently operates through two facilities: Bhiwandi, Maharashtra: The facility, managed under an exclusive agreement with Viyoev Ventures LLP, has an annual capacity of 10,000 electric two-wheelers (single shift). Raft Motors supplies components and maintains strict quality control and SOP compliance throughout the process. Domjur, Howrah (West Bengal): A newly built, fully equipped plant with an annual capacity of 14,000 units. It serves as a hub for innovation, sustainability, and R&D, though commercial production is yet to commence pending regulatory approvals. D) Product Portfolio Raft Motors holds certification from the International Centre for Automotive Technology (iCAT) for its models across both high-speed and low-speed categories. Certified Models: High-Speed: Warrior, Soldier, Nubra, Indus, Indrajeet, Magnetic, Zanskar Low-Speed: Jispa, Jispa Nx, Teesta All models are developed with a focus on performance, energy efficiency, and user-friendly technology. E) Leadership Team The company's growth is guided by a strong leadership panel: Aditya Vikram Birla – Promoter & Chairman Kushal Choudhury – Whole-time Director & Chief Product Officer Dr. Coomar Sudarshan – Chief Technical Officer Mrigen Banerjee – Chief Experience Officer F) Strategic Outlook Raft Motors aims to: Expand nationwide through dealer and experience center networks. Begin commercial production at the new Howrah facility. Continue product innovation and EV R&D for the Indian and export markets. Strengthen partnerships with corporate fleet operators for last-mile delivery. Enhance brand presence through technology, service quality, and sustainability initiatives.